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The Diploma of Digital Marketing aims to provide graduates with knowledge and skills in digital marketing required to perform the following functions associated with roles such as Digital Marketer, Marketing Automation Specialist and Digital Marketing Coordinator. The Diploma of Digital Marketing aims to provide graduates with knowledge and skills in digital marketing required to perform the following functions:
* The Materials Fee covers equipment and resources used to deliver your course at Stanley College.
Please familiarise yourself with the applicable Stanley College Refund and Cancellation Policy:
International Student Refund and Cancellation Policy
Local Student Refund and Cancellation Policy
Completion of Australian Year 12 or equivalent
Upper-Intermediate Level of English
OR
IELTS Test Score of 5.5
OR
OR
Completion of Australian qualifications, evidence of certificate III level (minimum duration 26 weeks) or above.
Entrants to the this course must:
Recognition is available (on application) to students with prior skills, experience, knowledge, or qualifications obtained from formal studies or training, in a related area. Recognition may reduce the duration of your studies.
This qualification suits students seeking a career in the following job roles:
Source: AcademyXi report on How much do Digital Marketers earn in Australia in 2022
Besides completing the below units, you will gain access to the Stanley College business hub that provides and supports business and marketing skill based training through the use of simulated business case studies, structured tasks, projects and practical observations using digital marketing software to bridge the gap between theory and practice.
Students must successfully complete the following units:
| Unit code | Unit title |
|---|---|
| NAT10931001 | Conduct omnichannel marketing |
| NAT10931002 | Plan and conduct performance marketing |
| NAT10931003 | Facilitate organic and earned marketing |
| NAT10931004 | Apply marketing automation |
| NAT10931005 | Test to optimise performance |
| BSBMKG555 | Write persuasive copy |
| BSBMKG546 | Develop social media engagement plans |
| BSBMKG547 | Develop strategies to monetise digital engagement |
On completion of the 10931NAT Diploma of Digital Marketing, students may pursue the 10787NAT Advanced Diploma of Digital Marketing or a bachelor’s degree at Stanley College or selected bachelor courses at other universities.
For further information on where this qualification is trained/assessed and the types of assessment methods used, please click here.
On completion of the 10931NAT Diploma of Digital Marketing, students may pursue a bachelor degree at Stanley College or selected bachelor courses at other universities.
Students may also pursue the 10787NAT Advanced Diploma of Digital Marketing or other Diploma pathway options at other Registered Training Organisations.
Contact us on 6371 9999 or email info@stanleycollege.edu.au
Are you still not sure about which course to go for? Then help is here. Our dedicated admission officers can help assist you with all your queries. Just fill in the form below and we will be in touch with you as soon as possible.