Stanley College
Stanley College

10904NAT Diploma of Social Media Marketing

CRICOS Course Code 105525J

Apply now Enquire Now This course available for International & Local students


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Course overview

Social media has completely revolutionised the way in which people create, consume and share information. Used effectively, social media can build brand awareness, improve brand loyalty, boost search engine rankings, increase web traffic, convert more customers and lower marketing costs. The 10904NAT Diploma of Social Media Marketing is Australia’s only accredited course in social media marketing, and first of its kind anywhere in the world. This course will teach you how to become a social media expert, and how to successfully develop and implement a social media marketing strategy.

Course Summary

  • Duration: 52 weeks (including 12 weeks of holidays)

  • Students: International & Local

  • International Student:
    Tuition Fee: $7,600
    Material Fee: $450

  • CRICOS Code: 105525J

  • Intakes:
    2023: 2 Jan, 13 March, 22 May,
    7 Aug, 2 Oct

  • Locations:
    Perth and Adelaide

About Course

Course Duration

This course is delivered over 52 weeks (including 12 weeks of holidays). Classes are rostered for 2½ days per week + self-study component.
Full Time studies requires students to attend a minimum of 20 scheduled course contact hours per week.

Study Modes

The delivery methods for this course include:

  • Face-to-Face Classroom-Based Learning
  • Business Hub Simulated
  • Online
  • Distance Learning and Assessment

Course Content

Students must successfully complete the following units:

  • NAT10904001 Plan, implement and manage content marketing
  • NAT10904002 Plan, conduct and optimise organic social media marketing
  • NAT10904003 Plan, manage and optimise paid social media advertising
  • NAT10904004 Establish, build and leverage a personal brand on social media
  • NAT10904005 Plan, implement and manage social media conversion strategies
  • SIRXMKT006 Develop a social media strategy
  • BSBFIN501 Manage budgets and financial plans
  • BSBPMG430 Undertake project work
  • BSBMKG552 Design and develop marketing communication plans

Course Entry Requirements


  • Completion of Australian Year 12 or equivalent

English Proficiency:
Upper-intermediate Level of English
IELTS Test Score of 5.5
Other recognised English Language tests such as:

  • TOEFL iBT Test Score of 65
  • PTE Academic Test Score of 42
  • Cambridge English: FCE
  • OET D Grade
  • TOEFL PBT Test Score of 513
  • TOEIC 605

Course Prerequisite Requirements

No prerequisite entry requirements exist for this course.

*Please note – to be successful in this course, you will need to have:

  • High-level language, literacy and numeracy levels – sufficient to interpret complex documents, prepare written reports and prepare budget spread sheets.
  • Intermediate level computer literacy skills – sufficient to navigate all digital channels and social media platforms


For International Students
Tuition Fee: $7,600
Material Fee: $450*

For Local Students
Tuition Fee: $4,900
Material Fee:  $450*
Easy payment plans available.

*The Materials Fee covers equipment and resources used in the delivery of your course at Stanley College.
Please familiarise yourself with the applicable Stanley College Refund and Cancellation Policy:

Intake Dates


  • 2 Jan
  • 13 March
  • 22 May
  • 7 Aug
  • 2 Oct

Career Opportunities

This qualification suits students seeking a career in the following job roles:
Managerial Roles:

  • Marketing Director/Manager
  • Social Media Manager
  • Social Media Strategy Manager
  • Marketing Manager

Upskilled Roles:

  • Brand Manager
  • Social Media Strategist
  • Content Marketing Strategist
  • Community Manager

Entry Level Roles:

  • Digital / Social Media Coordinator
  • Digital Marketing Assistant
  • Communications Assistant

Recognition of Prior Learning

Recognition is available (on application) to students with prior skills, experience, knowledge or qualifications obtained from formal studies or training, in a related area. Recognition may reduce the duration of your studies.

Other Expenses

For other fees and expenses including Administration Fee, Health Cover, Recognition of Prior Learning, Late and Reassessment Fees click here.

Further Studies

On completion of the 10904NAT Diploma of Social Media Marketing, students may pursue the BSB50120 Diploma of Business or a bachelors degree at Stanley College or selected bachelor courses at other universities.

Enquire Now

Are you still not sure about which course to go for? Then help is here. Our dedicated admission officers can help assist you with all your queries. Just fill in the form below and we will be in touch with you as soon as possible.

In the spirit of reconciliation, Stanley College acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders, past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.