Stanley College
Stanley College

10904NAT Diploma of Social Media Marketing

Course Overview

Social media has completely revolutionised the way in which people create, consume and share information. Used effectively, social media can build brand awareness, improve brand loyalty, boost search engine rankings, increase web traffic, convert more customers and lower marketing costs. The 10904NAT Diploma of Social Media Marketing is Australia’s only accredited course in social media marketing, and first of its kind anywhere in the world. This course will teach you how to become a social media expert, and how to successfully develop and implement a social media marketing strategy.

  • Duration:
    52 weeks including 12 weeks of holidays

  • Tuition Fee:

    • International Students:
      $8,600 + Materials Fee $550*
    • Domestic Students:
      $4,900 + Materials Fee $550*
    • Easy payment plans available.

  • Mode of Study :
    The delivery methods for this course include:

    • Face-to-Face Classroom-Based Learning
    • Business Hub Simulated
    • Online
    • Distance Learning and Assessment

  • Intake Dates:

    • 2024: 8 Jan, 18 Mar, 27 May, 5 Aug, 7 Oct
    • 2025: 6 Jan, 10 Mar, 26 May, 4 Aug, 13 Oct

  • Location:

  • CRICOS Code:

Classes are rostered for 2½ days per week + self-study component.
Full Time studies requires students to attend a minimum of 20 scheduled course contact hours per week.

*The Materials Fee covers equipment and resources used in the delivery of your course at Stanley College.
Please familiarise yourself with the applicable Stanley College Refund and Cancellation Policy:
International Student Refund and Cancellation Policy
Local Student Refund and Cancellation Policy

Course Entry Requirements

Completion of Australian Year 12 or equivalent

Upper-Intermediate Level of English
IELTS Test Score of 5.5
Other recognised English Language tests such as:

  • TOEFL iBT: 46-59
  • PTE Academic: 42
  • Cambridge English: 162
  • OET: C Grade
  • Duolingo English Test: 85-90
  • CEFR Levels / Oxford Test: B2

Completion of Australian qualifications, evidence of certificate III level (minimum duration 26 weeks) or above.

Other Requirements

No prerequisite entry requirements exist for this course.

*Please note – to be successful in this course, you will need to have:

  • High-level language, literacy and numeracy levels – sufficient to interpret complex documents, prepare written reports and prepare budget spread sheets.
  • Intermediate level computer literacy skills – sufficient to navigate all digital channels and social media platforms

Recognition of Prior Learning

Recognition is available (on application) to students with prior skills, experience, knowledge or qualifications obtained from formal studies or training, in a related area. Recognition may reduce the duration of your studies.

Job Outlook

This qualification suits students seeking a career in the following job roles:

Managerial Roles:

  • Marketing Director/Manager
  • Social Media Manager
  • Social Media Strategy Manager
  • Marketing Manager

Upskilled Roles:

  • Brand Manager
  • Social Media Strategist
  • Content Marketing Strategist
  • Community Manager

Entry Level Roles:

  • Digital / Social Media Coordinator
  • Digital Marketing Assistant
  • Communications Assistant

Course Content

Students must successfully complete the following units:

Unit code Unit title
NAT10904001 Plan, implement and manage content marketing
NAT10904002 Plan, conduct and optimise organic social media marketing
NAT10904003 Plan, manage and optimise paid social media advertising
NAT10904004 Establish, build and leverage a personal brand on social media
NAT10904005 Plan, implement and manage social media conversion strategies
SIRXMKT006 Develop a social media strategy
BSBFIN501 Manage budgets and financial plans
BSBPMG430 Undertake project work
BSBMKG552 Design and develop marketing communication plans

Training and Assessment

For further information on where this qualification is trained/assessed and the types of assessment methods used, please click here.

Other Expenses

For other fees and expenses including Administration Fee, Health Cover, Recognition of Prior Learning, Late and Reassessment Fees click here.

Further Studies

On completion of the 10904NAT Diploma of Social Media Marketing, students may pursue the BSB60120 Advanced Diploma of Business or a bachelor degree at Stanley College or selected bachelor courses at other universities.

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Contact us on +61 8 6371 9999 or email

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In the spirit of reconciliation, Stanley College acknowledges the Traditional Custodians of the country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders, past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.