Stanley College
Stanley College

The skills you need to thrive in a digital world.

10931NAT Diploma of Digital Marketing

Course Overview

The Diploma of Digital Marketing aims to provide graduates with knowledge and skills in digital marketing required to perform the following functions associated with roles such as Digital Marketer, Marketing Automation Specialist and Digital Marketing Coordinator. The Diploma of Digital Marketing aims to provide graduates with knowledge and skills in digital marketing required to perform the following functions:

  • apply marketing principles and techniques in a digital landscape
  • design and conduct omnichannel digital marketing campaigns
  • utilise digital channels and automation to implement digital marketing strategies
  • test digital marketing performance
  • Duration:
    52 weeks (including 12 weeks of holidays)

  • Tuition Fee

    • Domestic Students
      $8,600 + Material Fee $550
    • International Students:
      $9,800 + Material Fee $550

  • Mode of Study:

    • Face-to- Face
    • Online (available only for Domestic Students)

  • Intake Dates:

    • 2024: 8 Jan, 18 Mar, 27 May, 5 Aug, 7 Oct
    • 2025: 6 Jan, 10 Mar, 26 May, 4 Aug, 13 Oct

  • Location:
    Perth

  • CRICOS:
    111099E

* The Materials Fee covers equipment and resources used to deliver your course at Stanley College.

Please familiarise yourself with the applicable Stanley College Refund and Cancellation Policy:
International Student Refund and Cancellation Policy
Local Student Refund and Cancellation Policy

Course Entry Requirements

Completion of Australian Year 12 or equivalent

Upper-Intermediate Level of English
OR
IELTS Test Score of 5.5
OR

    Other recognised English Language tests such as:

  • TOEFL iBT: 46-59
  • PTE Academic: 42
  • Cambridge English: 162
  • OET: C Grade
  • Duolingo English Test: 85-90
  • CEFR Levels / Oxford Test: B2

OR
Completion of Australian qualifications, evidence of certificate III level (minimum duration 26 weeks) or above.

Other Requirements

Entrants to the this course must:

  • Be aged over 18 years old
  • Have basic computer skills

Recognition of Prior Learning

Recognition is available (on application) to students with prior skills, experience, knowledge, or qualifications obtained from formal studies or training, in a related area. Recognition may reduce the duration of your studies.

Job Outlook

This qualification suits students seeking a career in the following job roles:

  • Digital marketer
  • Digital media buyer
  • Digital copywriter
  • Digital marketing coordinator
  • Digital marketing specialist
  • Marketing automation specialist
  • Performance marketing manager
  • Social media planner
  • SEO coordinator
  • Digital content coordinator
  • Digital communications manager
  • 92%
    DEMAND FOR DIGITAL MARKETING SKILLS IN 5 YEARS
  • 34%
    JOBS WILL BE AUTOMATED
    IN THE NEXT 3 YEARS
  • 21%
    PROJECTED JOB GROWTH
    IN 5 YEAR
  • $70K
    AVERAGE COMMENCING SALARY

Source: AcademyXi report on How much do Digital Marketers earn in Australia in 2022

Course Content

Besides completing the below units, you will gain access to the Stanley College business hub that provides and supports business and marketing skill based training through the use of simulated business case studies, structured tasks, projects and practical observations using digital marketing software to bridge the gap between theory and practice.

Students must successfully complete the following units:

Unit code Unit title
NAT10931001 Conduct omnichannel marketing
NAT10931002 Plan and conduct performance marketing
NAT10931003 Facilitate organic and earned marketing
NAT10931004 Apply marketing automation
NAT10931005 Test to optimise performance
BSBMKG555 Write persuasive copy
BSBMKG546 Develop social media engagement plans
BSBMKG547 Develop strategies to monetise digital engagement

On completion of the 10931NAT Diploma of Digital Marketing, students may pursue the 10787NAT Advanced Diploma of Digital Marketing or a bachelor’s degree at Stanley College or selected bachelor courses at other universities.

Training and Assessment

For further information on where this qualification is trained/assessed and the types of assessment methods used, please click here.

Further Studies

On completion of the 10931NAT Diploma of Digital Marketing, students may pursue a bachelor degree at Stanley College or selected bachelor courses at other universities.
Students may also pursue the 10787NAT Advanced Diploma of Digital Marketing or other Diploma pathway options at other Registered Training Organisations.

Apply Online Now!

Contact us on +61 8 6371 9999 or email info@stanleycollege.edu.au

Enquire Now

Enquire Now

Are you still not sure about which course to go for? Then help is here. Our dedicated admission officers can help assist you with all your queries. Just fill in the form below and we will be in touch with you as soon as possible.

In the spirit of reconciliation, Stanley College acknowledges the Traditional Custodians of the country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders, past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

Help
Apply
Download
Brochure
Top